Robin Good: If you are writing or preparing to complete your first ebook, you have certainly been wondering what would be the best pricing strategy adopt, as the alternatives and options only seem to abund.
Catherine Howard writes on her blog: "How much should I charge for my book? is one of the biggest questions facing the soon-to-be-self-published author.
But I think self-published authors a year, two or three years in should also be asking themselves how much should I be charging for my books now?
The answer is as much as you can, i.e. the highest price at which your books continue to sell consistently well.
Lower than that, and you’re doing yourself—and possibly your work—a disservice. You might also be sending out subconscious messages about your book that are turning off prospective readers.
Higher than that, and your sales might slow to a trickle. Yes, it’s nice to earn seven or eight dollars off each sale (!!), but not if you’re only making two or three sales a month.
So how do we decide how much to charge for our e-books?"
To find out read the full story of how she went about it and what she learned from it.