Excerpted from the article intro: "The average reader of e-books says she has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer."
"21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them."
"Most of the findings in this report come from a survey of 2,986 Americans ages 16 and older, conducted on November 16-December 21, 2011, that extensively focused on the new terrain of e-reading and people’s habits and preferences.
One-fifth of American adults (21%) report that they have read an e-book in the past year, ..."
"Those who have taken the plunge into reading e-books stand out in almost every way from other kinds of readers.
Foremost, they are relatively avid readers of books in all formats: 88% of those who read e-books in the past 12 months also read printed books. Compared with other book readers, they read more books.
They read more frequently for a host of reasons: for pleasure, for research, for current events, and for work or school."