eBook Publishing World
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eBook Publishing World
Tools, services and resources that help you prepare, edit, promote and sell your next ebook
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eBook Pricing: Pros and Cons of Pricing an Ebook at .99 Cents

eBook Pricing: Pros and Cons of Pricing an Ebook at .99 Cents | eBook Publishing World | Scoop.it

Robin Good: Is it better to sell your eBook at .99 cents, or at a higher price? Obviously it depends onwhether you are an established author or a novice writer, and on what you write about, as there are as many good reasons to price your ebook at .99 cents as there for not doing so.

"...What price is too low? Too high? Of course, like many other issues in the literary community, opinions on the pricing topic vary from person to person.

Obviously, as a brand spanking new indie author, $10 is a tad unreasonable and won't draw readers unless you develop one hell of a hook and your sample pages are out of this world.

Yet, pricing too low also has its drawbacks.

$.99 seems to be a popular price for ebooks, but is it the best price?

When I asked regular members of the consuming public this question, their overwhelming response was that anything short of a dollar seemed 'inferior' and that pricing a book at $1.99 instead would, in people's minds, make them think that the book was of 'higher quality'.

While it is a proven psychological fact that people perceive goods and services priced at a lower rate to be not as good as their more expensive counterparts, I believe there are valid arguments to be made for pricing your book both at and above $.99."

Valuable insight. Recommended. 8/10

Full article: http://sarafurlongburr.blogspot.it/2012/05/pricing-ebook.html 

(photo credit: Wikia)

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Scooped by Robin Good

How To Price Your eBook: A Totally Biased Opinion on Each Price Point

How To Price Your eBook: A Totally Biased Opinion on Each Price Point | eBook Publishing World | Scoop.it

Robin Good:  Joy Farrington at Wordpreneur has an interesting article on how to effectively price your next ebook. He writes:

"In my mind, how can an ebook cost nearly the same as the printed version of the book?! It doesn’t make sense to me and it’s a complete turnoff.

...Since I’m an avid reader and author I always weighed the pros and cons of different pricing from both points-of-view...

a) Free — If you offer your book for free, I’m assuming it’s because it’s part of your sales funnel. Meaning, you’re using the ebook as a lead generator and as a way to generate interest for your other books or services. So, if you’re giving away your book for free and it’s not a part of your marketing strategy, why bother.

b) 99 cents — Oh the dreaded 99 cents! Amazon (I’m guessing, since again this was un-researched) made this price point popular but how can you become a successful author by selling your book for less than a buck? Well, John Locke and Amanda Hocking did just that. They sold over a million copies of their books at this price tag. But one of the secrets to their success was having a book series. When a buyer read and loved one book, they were eager to purchase another. So this pricing is especially great for new, self published authors who have a series of books.

c) $2.99 — As a reader, this is the price tag that makes me buy a book on a whim. The low cost is right up my alley while the $2.99 price tag tells me the ebook potentially has some substance and value to it."

Insightful. 7/10

Read what he has to say for higher prices as well by reading the full article: http://wordpreneur.com/my-completely-unscientific-un-researched-totally-biased-opinion-on-how-to-price-your-ebook/ 

(Image credit: http://nearshoreamericas.com/)

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